mood board and inspiration
PREVAIL BOXING
A brand design project for a Los Angeles based boxing studio. Prevail Boxing incorporates the mental, physical, and emotional challenges of boxing into a lifestyle and fitness regimen. The client wanted a logo that was memorable, yet minimal. By deconstructing a boxing ring to its abstract form, I played off of Prevail’s principals to create a design that is balanced between conceptual and aesthetic. The three tiers in the logo represent the mental, physical, and emotional layers of the act of boxing, as well as the actual ropes of a boxing ring. After finalizing the logo, I curated the moments where the branding was incorporated into the studio spaces. From the entrance signage to the custom boxing bags, I gave Prevail a clean but bold look throughout their studios.