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Airbnb x Barbie

Barbie added Host on Airbnb to her extensive list of careers and accomplishments, and I got to be a part of it all as the Lead Creative on this partnership. With panoramic ocean views, the home is a larger-than-life recreation of Barbie’s iconic Malibu Dreamhouse. From her hobby room and the infinity pool to a closet full of career outfits and an outdoor meditation zone, every corner of the house reflects Barbie as a role model to young women everywhere. The two-night stay was available for only $60 a night to commemorate the Barbie brand’s 60th anniversary. The Barbie Malibu Dreamhouse garnered close to 2 billion media impressions, with featured stories in ABC News, Business Insider, Buzzfeed, CNN, E! Online, Elle, Forbes, GoodMorningAmerica.com, Oprah Magazine, People, and USA Today to name a few. I loved every minute of the styling process, and art directing the house and talent photo shoots. The highlight was working with our talent, a Barbie Role Model and U.S. Olympic Medalist in Fencing, Ibtihaj Muhammad. It was such an amazing experience to work with a dream team to bring this Dreamhouse to life.
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Creative Direction: Liz Maglione, Danielle Viale, Ingrid Pettersson, Airbnb

Agency: Grow

Photography: Joyce Lee

Ann Dang