AnnDang_Sugarfina_Barbie_logo.png
AnnDang_Sugarfina_Barbie_Stacked_v2.jpg
AnnDang_BarbieSugarfina_Website_v2.jpg
AnnDang_Sugarfina_Barbie_IconicBox.jpg
AnnDang_Sugarfina_Barbie_AstronautBox.jpg
AnnDang_Sugarfina_Barbie_AthleteBox.jpg
AnnDang_Sugarfina_Barbie_FirefighterBox.jpg
AnnDang_Sugarfina_Barbie_NewsAnchorBox.jpg
AnnDang_Sugarfina_Barbie_PilotBox.jpg
AnnDang_Sugarfina_Barbie_CandyCollection_v2-1.jpg
AnnDang_Sugarfina_Barbie_Store-2.jpg

SUGARFINA X BARBIE

To celebrate Barbie's 60th anniversary, Mattel teamed up with gourmet candy company Sugarfina to create a candy collection inspired by some of Barbie's careers through the decades. It represents several of Barbie's most iconic careers since her introduction in 1959, including an astronaut, an athlete, and a news anchor. This collaboration was a girl power-filled celebration that was too sweet.
_______

Creative Direction: Erica Green, Sugarfina

Photography & Design: Sugarfina

Ann Dang