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Barbie Icon | Branding

Never in my wildest graphic design dreams did I think I'd get to design and update the icon for one of my favorite childhood brands, Barbie! She got a refresh with softer features, but I made sure to keep a bit of that spunk. My favorite part was illustrating her ponytail and getting those Bézier curves just right. I'm beyond excited to see the Barbie teams and partners use the new icon across multiple executions. Above are a few awesome examples of how the Barbie teams have applied the icon.

Art Direction: Ingrid Pettersson | Creative Direction: Erica Green


Ann Dang