POLLY POCKET BRAND Guide

Polly is getting more bold, with more color and more WOW! We unlocked a bright new look with the Polly Pocket Brand Guide.

In 1989, Polly Pocket opened up all-new tiny worlds filled with big surprises. As the original micro doll, Polly sent imaginations soaring on the most extraordinary adventures: transforming car rides into rocket ships, living rooms into aquariums, backyards into jungles, and beyond! In line with Polly’s energetic and adventurous spirit, the all-new visual identity has a bold and bright color palette and graphics that bounce off the page. Inspired by her past and excited for the future, this guide tapped into the essence of Polly through a modern lens, embracing her Newstalgia! 

 The branding elements informed all global creative and marketing assets across all touch points. The new branding assets included color palette, typography, iconography, and product photography.

Fans of all ages are invited to join Polly’s next extraordinary adventure. Tiny worlds and BIG surprises ahead! 
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Creative Partners: Suzanna Lakatos, Lauren Colley, Montana Rucobo, Logan LeBuis, Hillary Cannon

Agency Partner: Analogue

Ann Dang