Built Apparel | Branding

I conceptualized and designed the brand identity for Built Apparel, an athletic clothing line. The client wanted a bold yet timeless logo. I started the project with concept thumbnail sketches for the logo mark. Once the client chose the final concept, I then created the logotype to accompany it. I find it’s easier to work in smaller steps. It’s less overwhelming for the client when they can see and be a part of the step by step process of creating their brand identity.

Ann Dang