AnnDang_BuiltApparel_logo-2.png
AnnDang_BuiltApparel_logo2.png
AnnDang_BuiltApparel_icon.png
AnnDang_BuiltApparel_icon.png

concept thumbnail sketches

AnnDang_Built_logo_thumbnails.png
AnnDang_BuiltApparel_Website.jpg
AnnDang_BuiltApparel_Products.jpg

Built Apparel

I conceptualized and designed the brand identity for Built Apparel, an athletic clothing line. The logo was crafted to be bold yet timeless, beginning with exploratory sketches that led to a refined icon and complementary logotype. The final mark was designed for clarity and impact at a small scale, being used across all their products.

Ann Dang