BARBIE RUNS FOR PRESIDENT | GRAPHIC DESIGN
Barbie introduces the first all female ticket and partnered with She Should Run to inspire the next generation of leaders. This was such an exciting project to be a part of. Our Creative Director asked me to design the gift box given to every female politician on Capitol Hill. The gift box includes the new Barbie President and Vice President dolls, along with an activity sheet (also made available for download on Barbie.com) and a letter from the Barbie team and She Should Run. The politicians were gifted the box to pass on to a young girl in their life, to encourage them to play out their leadership dreams. It was a big success and was featured in numerous outlets, including Fortune, Time, Wall Street Journal, Fast Company and NPR.
Creative Direction: Danielle Viale, Erica Green