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BARBIE X OLYMPIC GAMES TOKYO 2020

I led the design of the marketing communications for the Barbie and Olympic Games Tokyo 2020 partnership. I art directed the styling and photo shoot of the dolls and established the visual guide for the partnership. This international product line highlights inclusivity and innovation, with dolls reflecting the five new sports added to the Summer Olympic Games in Tokyo – softball, sport climbing, karate, skateboarding, and surfing. It was a great experience to collaborate with the International Olympic Committee and to follow their brand guides to create these key visuals. The assets are used across multiple platforms and retailers, including Amazon, Target, and Walmart.

The Barbie Icon I designed is also used on all the dolls, including their gold medals! To see the Barbie Icon project, please click here.
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Creative Direction: Danielle Viale, Ingrid Pettersson

Photography: Paul Jordan

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