OC Craft Beer | Branding

I illustrated and designed the brand identity for OC Craft Beer, a website for all things craft beer and local breweries and events in Orange County. I start my creative process by doing tons and tons of sketching. I will just doodle endless pages of ideas until I have a few good ones. I then redrew the rough sketches of the ideas I liked, into more neat and precise thumbnails to show the client. Once the client chose the thumbnails they liked, I brought those to the computer for a more finished look. For this project, the logo mark was approved first before I designed the typographical aspect of the identity. It was a lot of fun getting the opportunity to create this identity and seeing the whole thing come together. I might have celebrated with a craft beer after.


Ann Dang