A pitch project for the CEO and founder of Mendocino Farms to give their marketing materials and collateral a slight refresh. I wanted to give their brand a brighter and cleaner look, but still stay true to their brand colors and overall look and feel. I did some inspiration research from other brands as part of the pitch and shared how those brands successfully conveyed their products and messaging with clean graphics and handwritten type. I brightened up their original designs by tastefully using white space and making the information easier to read and navigate. I used softer type to give it that personal touch that the client really wanted. It gives it more of that local sandwich shop feel rather than a big corporate chain restaurant. I'm a huge foodie so this was such a fun and delicious project to work on.

Ann Dang