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BARBIE TRAVEL TENTPOLE

Design and travel are my passions. Barbie focuses on a theme tentpole every year. My first time working on a Barbie tentpole, it had to be a travel theme of course! Barbie brings out the explorer in every girl with exciting content and travel-inspired products. Inspiring girls to dream of all the places they can go, and all that they can be. I co-art directed the lifestyle photo shoots to bring the travel narrative to life, from casting to final production release to global markets. I led the creative to ladder up to Barbie's "You Can Be Anything" campaign.
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Creative Direction: Erica Green, Ingrid Pettersson

Photography: Teri Weber

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