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BARBIE BENEFITS OF PLAY

Barbie and neuroscientists from Cardiff University have collaborated on a new study which for the first time uses neuroimaging as evidence to explore the effects of doll play. The new study shows conclusively that doll play helps kids develop empathy. I created a visual system that balanced credibility with the signature Barbie look. A clean color palette and refined design approach were applied across all digital touch points, including the website landing page and social assets.
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Creative Partners: Danielle Viale, Dani Cramer, Erin Foote

Ann Dang